Research ArticleOpen accessIn the abstractCase Study: A Strategic Research MethodologyKhairul Baharein Mohd NoorThis research reviews the literature on case study as a strategic qualitative research methodology. Although case studies have been criticised by some authors as lacking scientific rigour and do not address generalizability, this research, however, reiterated its appropriateness when dealing with a process or a complex real-life activities in great-depth. Case study has been commonly used in social science fields … …American Journal of Applied Sciences, Vol. 5, Issue 11 · 30 Nov 2008 · 51,373 accessesView PDFCite