Research ArticleOpen accessIn the author namesA New Look at Our Old Attitude ProblemRajvinder SamraAcross the disciplines, attitudes are commonly measured through the use of unidimensional scaling (e.g., Likert scaling). Given that the Likert measurement scale (multiple equivalent items regarding an attitudinal target from which a summated score is produced) and the Likert response format (positive to negative judgements) were developed over 80 years ago, this article questions whether Likert scaling is still optimal … …Journal of Social Sciences, Vol. 10, Issue 4 · 11 Dec 2014 · 8,057 accessesView PDFCite