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2 results for “Fangyi Liu”
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Research ArticleOpen accessIn the author namesAssessment of Ecotourism Travel Risk on Word-of-Mouth: Via Fuzzy Set PerspectiveFangyi Liu, Cheng-Hsi Fang, Hsueh-Lan Chan, Tom Meng-Yen LinBecause of the subjective cognition on Word-Of Mouth (WOM) influence and the fuzziness on perceived-risk judgment, perceived risk in WOM Influence is a venture variable, which cannot be measured directly. The aim of this study is to define the mathematics meaning of the influence and develop a new fuzzy set method to build the influence membership function to exactly measure … …American Journal of Applied Sciences, Vol. 10, Issue 5 · 31 May 2013 · 7,143 accessesView PDFCite