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Research ArticleOpen accessIn the author namesIMPACT OF SOCIAL INFLUENCE ON INDIVIDUALS’ ADOPTION OF SOCIAL NETWORKS IN SMESMajharul Talukder, Ali Quazi, Dede DjatikusumoWhile prior studies focused on the determinants of adoption of technological innovation in large scale businesses, there is a lack of empirical research on this issue of acceptance of social networks in SMEs in emerging economies. This study addresses this lacuna by focusing on the social factors driving Indonesian SMEs’ adoption of technological innovation. A theoretical model based on the … …Journal of Computer Science, Vol. 9, Issue 12 · 25 Nov 2013 · 8,280 accessesView PDF Cite

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