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2 results for “Atousa Farzad”
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Research ArticleOpen accessIn the author namesThe Effect of Internal Marketing on Organizational Commitment in Iranian BanksAtousa Farzad, Nasim Nahavandi, Albert CaruanaThe purpose of this research is to investigate the effects of internal marketing criteria on organizational commitment of employees among Iranian state-owned banks. Internal marketing is a planned effort using a marketing-like approach to overcome organizational resistance to change and to align, motivate and inter-functionally co-ordinate and integrate employees towards the effective implementation of corporate and functional strategies which is … …American Journal of Applied Sciences, Vol. 5, Issue 11 · 30 Nov 2008 · 7,906 accessesView PDFCite