The Role of Molam in Solving Social Problems

Problem statement: Mo-lam is the most popular Isan Local Song. Its rhythm and message influenced people’s feeling and thought. The objectives of this research were to study: (1) the moving force in using the media of Mo-lam for solving social problem, (2) the role of Mo-lam and social problem solving and (3) the effect of campaign with the sharing in approach and behavior of receiver in Klon-lam media. Approach: The research area in Isan Region included Maha Sarakam Province, Roi-Ed Province, Ubon Rachatani Province, Khon Kaen Province, Chiaypume Province, Udon Tani Province, Nakon Phanom Province, an Mookdahan Province. The samples providing information were 105 persons selected by interviewing and Participant Observation. Data were analyzed in characteristic. Then, the findings were presented in descriptive analysis. Results: The research findings found that: (1) the moving force for Mo-lam Media Use, was caused by the rapid Isan Social and Cultural Changes after the Second World War owing to the economic developmental policy as specified by the public sector As a result, Isan society faced trouble in social, economic and political aspects. There were migration and moving to work in big sized cities, lack of educational management as well as basic public health service, (2) the roles of Mo-lam in solving social problems were as follows: Klon-lam campaigning in the enhancement for national security, was composed, lam against the communist doctrine and enhancing the democracy, campaigning for people to be interested in Education as well as controlling the population number, infectious disease and supporting the exercise. In solving the environmental problems, the natural resources were campaigned and the waste in community was got rid of, the prevention and treatment for drug addiction problem was campaigned, (3) the effect of campaign and changes in viewpoint and behavior of Klon Lam Receivers, in political and governmental security as a part of the elimination the communist doctrine from Thailand. In public health, the population control was campaigned by informing people to understand the birth control and family planning. In hygiene, people accesses the health care technique more. Besides, in prevention and treatment for drug addiction, it was partly effective. The legal measure needed to be used in aligned with. Conclusion/Recommendations: This research could be used as a guidelines for developing and enhancing the roles of local artists as well as using benefit from local media for correcting and developing the locality with stability.