Modeling User Experience in Delivery Applications Using the Design Thinking Method and System Usability Scale

Technological developments bring comfort and ease to users in accessing applications. Companies need to design systems that are centered on human needs to create technology that is competitive in the market, especially in the field of expeditions. The problem that arises in the sea cargo expedition company is that master data recording is still done manually, which has an impact on reducing data accuracy. Apart from that, the process of recording shipping transactions and status changes is not updated in real time. Things like this are the reason Sea Cargo Expedition hopes to design a goods delivery application that is centered on user needs. This research aims to design a prototype and test the level of user satisfaction with the goods delivery application. Based on the background of this problem, the research focuses on implementing the design thinking method to develop a goods delivery application because it is able to collect user needs directly. Design thinking is divided into five stages, namely, empathize (understanding the problem), define (analyzing the problem), ideate (creating a wireframe), prototype (designing an application design), and test (trial using System Usability Testing (SUS)). This research produces a prototype goods delivery application based on the user's user experience assessment so that it can provide good functionality.