Assessing Potential Investment Return of Basil (Ocimum Basillicum P.) using Fuzzy Logic and Investment Analysis Criteria for Environmental-Based Agriculture

Indonesia is one of Southeast Asia's most populous and big countries. It was well-known for its richness of natural resources. Indonesia is one of the world's largest tropical countries, because of its tropical environment. According to the statistics, however, arable land in Indonesia has declined dramatically over the years in response to increased demand for residential areas. This data reveals a fairly alarming fact: It is feasible that, despite its wealth of natural resources, Indonesia could one day be unable to meet its domestic food demands. Furthermore, rivalry and obstacles faced by Indonesian farmers may exacerbate the country's restricted food supply. The assessments of potential investment in basil plant (Ocimum basillicum P.) were conducted, to support the agricultural innovation to be more appealing among stakeholders, researchers, and farmers. In assessing the potential investment, the financial aspect of the feasibility study is used in this study, where this assessment was commonly used in planning and forecasting the financial gains of a project or investment. The Decision Support Model (DSM) was using a fuzzy logic method in determining the investment decision. We hope this study will provide better analysis and accurate decisions for stakeholders, researchers, and farmers.