ANALYSIS OF INTERNET TRAFFIC IN EDUCATIONAL NETWORK BASED ON USERS’ PREFERENCES

The demand for Internet services and network resources in Educational networks are increasing rapidly. Specifically, the revolution of web 2.0 "also referred to as the Read-Write Web" has changed the way of information exchange and distribution. Although web 2.0 has gained attraction in all sectors of the education industry, but it results in high-traffic loads on networks which often leads to the Internet users’ dissatisfaction. Therefore, analyzing Internet traffic becomes an urgent need to provide high-quality service, monitoring bandwidth usage. In this study, we focus on analyzing the Internet traffic in Universiti Utara Malaysia (UUM) main campus. We performed measurement analysis form the application level characteristics based on users’ preferences. A total of three methodological steps are carried out to meet the objective of this study namely data collection, data analysis and data presentation. The finding shows that social networks are the most web applications visited in UUM. These findings lead to facilitate the enhancement of Educational network performance and Internet bandwidth strategies.