CRITICAL SUCCESS FACTORS-BASED CONTENT MANAGEMENT SYSTEM DEVELOPMENT FOR SMALL AND MEDIUM SIZE ENTERPRISES

The purpose of this study is to compare the sales and visitor access traffic as a result of using critical success factors in an online car accessories store compared with online trading forums. The study uses quantitative and non-experimental methods. Quantitative data analysis and t-test are performed on the comparison and correlation of visitor access and sales frequency between online stores and online trading forums. Analysis results show visitor access traffic and sales frequency in online trading forums are significantly higher than online stores. This study revealed that it is better to market and sell car accessories online through online trading forums compared to a specialized online store.