Ageism in British Columbia: A Brief Report

This short report, using Palmore (2001) Ageism Survey, presents data demonstrating the prevalence of Ageism in British Columbia, Canada. Correlation patterns relating to humour, employment, victimization and personal rejection are discussed. Particular emphasis is placed on connecting ageism and relational self-esteem. Sources of respondents include: The Senior Connector, a newspaper distributed throughout British Columbia; the Council of Senior Citizen Organizations (COSCO), several Senior's Recreation centres throughout British Columbia and residents from a large seniors trailer park located in Aldergrove B.C. This study is a step toward understanding the nature of ageist experiences and development of approaches to reducing it. Another step is explicit strengthening of intergenerational relationships through community programming.