Indian Banking: Value Creation for Competitive Advantage in the Global Environment

Problem statement: How banking Sector will face the challenges posed by the global environment. The paper focuses on the competitive strategies of the banking sector and how the sector derives competitive advantage by adopting different strategies because the sector plays an important role in any economy. Approach: The study includes a descriptive research by collecting the information from different banks and analyzing it in order to describe the strategies followed by banks to face the global challenges. Results: The study helps in finding that the strategies followed by banks plays a very significant role and banking sector functioning becomes smooth and in turn it  helps in the development of the country too. Conclusion: These strategies helps the banking sector to create the healthy financial system as global challenges provide the opportunities to banking sector to grow in both qualitative as well as quantitative.