Knowledge Creation and Virtual Knowledge ba: A Case Study of Car Dealer in Taiwan

The process of knowledge creation is continuous and has dynamic interactions amid tacit and explicit knowledge which generates a substantial context. This paper is aimed to establish a technology-based virtual knowledge ba, which enables the combination of an open flow of diverse knowledge and thus leads to the creation of more knowledge. A case study which focuses on a Ford car dealer is presented in order to identify how these IT tools work as a virtual interactive place on the website to affect the process of knowledge creation via the SECI modes and ba. The virtual knowledge ba creates the opportunity for participants to work together in a creative place (e.g. in a community or an enterprise) for an organization which desires to promote knowledge creation on the website, in addition to proceed with the implementation of knowledge management systems to escalate the corporate knowledge management and improve the organization’s competitiveness effectively.