Volume 2, Issue 2 (2010) | American Journal of Economics and Business Administration

Odyssey in Calcutta: "A Mystery Unsolved"

Ashutosh Kar — 2010-06-30

American Journal of Economics and Business Administration, Published online: 30 June 2010; doi:10.3844/ajebasp.2010.136.140

Problem statement: Deccan Chronicle Holdings Limited (DCHL), the publishers of Deccan Chronicle in September 2005 approved the acquisition of south based retail chain Odyssey India Limited. Odyssey ca...

Perception Mapping of Travelers: Case of Six Indian Domestic Airlines

Shobhit Agarwal — 2010-06-30

American Journal of Economics and Business Administration, Published online: 30 June 2010; doi:10.3844/ajebasp.2010.141.146

Problem statement: A comparison of customer satisfaction based on service quality as perceived by air travelers was done among six domestic airlines. Literature review suggested that flying experience...

Leveraging Appreciative Intelligence for Positive Enactment in Times of Uncertainty: A Case Study of a Small Investment Firm

Susan Schick Case — 2010-06-30

American Journal of Economics and Business Administration, Published online: 30 June 2010; doi:10.3844/ajebasp.2010.147.152

Problem statement: How do we develop a complex understanding of markets and environments? Are markets and environments concrete entities that exist “out there” or are they socially constructed by ...

From Subhiksha (Prosper) To Iksha (Perspire): The Topsy-Turvy Story of Indian Retail Business Model

H.M. Jha Bidyarthi — 2010-06-30

American Journal of Economics and Business Administration, Published online: 30 June 2010; doi:10.3844/ajebasp.2010.153.156

Problem statement: To examine the factors that led to inception, high growth and sudden closure of Indian business ventures in upcoming sectors in a short span of less than 10 years. Approach: An IITi...

The Success Story of Voluntary Retirement Scheme in National Carbon Company: A Unit of Eveready Industries India Ltd

Soma Basu — 2010-06-30

American Journal of Economics and Business Administration, Published online: 30 June 2010; doi:10.3844/ajebasp.2010.157.159

Problem statement: The success story of VRS in National Carbon Company-a unit of Eveready Industries India Ltd., Kolkata, which was the first dry cell manufacturing plant in India, is an eye opener fo...

Strategy in Turbulent Environment: A Case Study of Indian Domestic Company

Sapna A. Narula — 2010-06-30

American Journal of Economics and Business Administration, Published online: 30 June 2010; doi:10.3844/ajebasp.2010.160.168

Problem statement: This case deled with an Indian pesticide company in the turbulent environment, which had to adopt a strategic shift due to changing environmental factors such as increasing competit...

Dynamics of Corporates and Stakeholders Perspective of Corporate Social Responsibility: A Case of Sports Goods Industry Meerut

R. K. Tyagi — 2010-06-30

American Journal of Economics and Business Administration, Published online: 30 June 2010; doi:10.3844/ajebasp.2010.169.171

Problem statement: The Corporate Social Responsibility concerns got global attention in large scale industries but the SME’s which are no less prone to create critical problems for the human, social...

Treks'n Rapids: Identifying Motivational Factors for Adventure Sports

Kshitij Saxena — 2010-06-30

American Journal of Economics and Business Administration, Published online: 30 June 2010; doi:10.3844/ajebasp.2010.172.178

Problem statement: Treks’n Rapids, a leading adventure sports and human resource enrichment company in India, wanted to identify main motivational factors of attraction towards adventure sports amon...

e-Choupal: Hope or Hype?

Neeraj Dangi — 2010-06-30

American Journal of Economics and Business Administration, Published online: 30 June 2010; doi:10.3844/ajebasp.2010.179.184

Problem statement: This case looked at the cost benefit factor of e-Choupal model in rural India from socio-economic perspective since it is being projected as one of the models of rural empowerment. ...

The Street Vendors of Bangkok: Alternatives to Indoor Retailers at a Time of Economic Crisis

John Walsh — 2010-06-30

American Journal of Economics and Business Administration, Published online: 30 June 2010; doi:10.3844/ajebasp.2010.185.188

Problem statement: During an economic crisis, consumers will use different techniques to make their money go as far as possible: More carefully comparing prices at point of sale locations, bringing ou...

The Innovative Technique at Thomson

Raveesh Agarwal — 2010-06-30

American Journal of Economics and Business Administration, Published online: 30 June 2010; doi:10.3844/ajebasp.2010.189.193

Problem statement: As we continue to ride out of the current economic recession, employee engagement has become a critical business issue for the organization. It is tough time for Thomson Press to en...

Innovations in Corporate Social Responsibility from Global Business Leaders at Panasonic, Thomson Reuters and Nanyang Business School

Monica Thiel — 2010-09-30

American Journal of Economics and Business Administration, Published online: 30 September 2010; doi:10.3844/ajebasp.2010.194.200

Problem statement: Due to current varied CSR models and how CSR is presently defined and practiced differently in business and society worldwide, global CSR standards are vital to creating best prac...